The idea is that you can take the same concept as the original Microsoft Tags and overlay them on pictures. You can also replace the triangles with dots.
The result is a whole new set of marketing opportunities for your brand as you incorporate a tag into a picture or logo. Time to get those creative juices flowing.
In fact Microsoft is running a competition – called the Tag Slaps Design Contest – to see who can create the coolest custom tag.
Here’s the overview from the contest page:
The Tag Slaps Design Contest challenges you to create an original customized Tag and creative concept for an accompanying mobile experience. Your entry should include a working customized Tag that leads to a mobile web site, as well as a creative concept for a mobile site. The mobile site experience concept should engage your customer and encourage them to take an action such as signing up for a service, getting more information about your product, downloading a special offer or an application, and more.
Here’s a typical original tag:
And here’s a few examples of custom tags:
The contest opens on 4 May 2009 and judging will take place from 22 June.
Don’t get too excited about any big prizes though – this is just for the glory of winning. The winner gets recognition on the tag site, Facebook, Twitter, and select media articles.