How Small Businesses Are Using Pinterest to Grow Their Audience


I used to tell my friends once that I know this three little verbs which would help make a starting venture flourish (though I’m not a business expert); create, innovate, market. But that was before Pinterest then.

Making Quite the Statistics

Until 2011, I decided to make it four. I added the word “pin”. And that is to give credit to the newest social media and content sharing site that took the world unexpectedly. From its first launch back in 2010, the site now has over 25 million visitors per month and is now valued at more or less $1.5 billion.

For getting those 25 million visitors per month, pin interest grew wildly saturating the business world for the most part.

With its staggering growth, it became a hub for small business. The idea of pinning and re-pinning became the new marketing trick to attract more customers and generate more audience which would likely spawn more potential buyers too.

How do these small businesses use the site to grow their audience?

With Pinterest quickly catching up with Facebook for generating traffic referral and finally surpassing Twitter, more businesses opt to pin it rather than tweet or make a page of it. But for real time, what do these small businesses do in order to pique interest and gain profits? And for you who’s about to start it, what to do? Let’s do the math:

  • They Signed up, Made boards, Pinned it. So as one can see, these three steps can be categorized in a single bullet since it can only take you 7 minutes max to do it. That is if you already have your pre-existent product or website and is now ready for that small business venture novel advertising approach in digital sense. Though it doesn’t mean that if you don’t have a pre-existing business site you can’t do well with it, Pinterest can be a great way to start. Make sure though you signed up for a business account but if you haven’t, you can always convert it. Boards are like albums and your pins are your content such as pictures.
  • They identified their boards. Identifying means defining it into simple and understandable categories. Be straight in defining the products and services that you offer. Build it for long term goal and not for the spur of the moment interest. Use different boards as much as possible to distinguish one product from another and to avoid your audience from being confused too. If you’re unto photography, make boards like single portraits, family portraits, weddings, black and white or commercial photography instead of flocking them all together in a single board.
  • They invited audience and tried to know them.  It doesn’t mean though that you have to do some detailed demographic study of your audience. Just take note of the specific board or pins that they pinned, re-pinned and what they bought from you in the past. That’s as much as personality study. So the next time, try making more innovative but of the same quality as the last time which has drawn the most viewers.

  • They cross promote. Make your pins be seen in Facebook and Twitter too. That’s additional traffic for your friends who haven’t heard of Pinterest yet. Plus it gives you wider audience possibility. So if you posted your new book’s cover in Pinterest, it would surely appear in Facebook and Twitter and that would be likely shared or you would be likely followed.
  • They injected some creativity in it. You can post promotional and artsy vid promoting your products. They don’t only have to see them; they need to hear it from you. Inject coolness and creativity; base it on your target audience and your products too. Example, do a promotional vid on your restaurant or your new site. Keep it short but ingenious.
  • They used clear, high quality images. Grainy and low quality photos would look like it has been grabbed from the web. Plus great photos and higher resolution would look nice and would be more compelling. It conveys your message in a no nonsense way. Like a chocolate cake in blurred photo looking like it has been frosted with ah, bad chocolate, you get the picture.
  • They linked it. This one is the beauty of it all. You can link it to your personal business site. That’s the way of redirecting your audience back to you site for more details. It’s as simple as putting a link to your descriptions.
  • They utilized the “pin it” button. They put that pin it button in their original site for added appeal and to amass more audience too. How? Pinning it means one will have the chance to be on the pinner’s board and be seen by the pinner’s audience.  They can opt to follow you too.
  • They hosted some little contest.  Now that’s what I mean of engaging your audience. A little novelty like that with one of your product as the price would likely to give you followers and audience too.
  • They went for hashtag. Hash tags weren’t only for Facebook, Twitter and the likes. Pinterest has it too. That makes it your product more discoverable with keyword search, you can use SEO here. For a designer can use #dress, #fallcollection, #whatever your pin is all about.
  • They added fun insiders. So what makes business a little fun is this little peek at the people behind it. Post a picture of your product on the making, yourself working or your business partners. It’s like a little humanizing and won’t just make you that man/woman/robot behind the cupcake recipes.
  • They measured their traffic stats. After you’ve got a stable account and starting to get audience, you can now start this. It means analyzing which of your site’s product gets the most traffic from Pinterest. You can start with the figure and go all the way.


The above mentioned ways were, as much as possible given with details and examples. And I can say that Pinterest will see us through some more years. Will it topple Facebook? That’s for us to see.

For an end though it’s not how much “how to” blogs you followed, creativity and inner drive plus great products will still be your means to success. Now pin it.

Leave a Reply

Your email address will not be published. Required fields are marked *